Announced on 1st September 1932, the Ten was a new class of car for Morris. It was equipped with wire wheels and a new type of mud guarding domed wings with wing side shields. Power was from a Morris 1292cc four-cylinder side-valve engine employing a single SU carburettor, which produced 24 bhp at 3,200 rpm. it had a four-speed manual transmission behind a wet cork clutch, and Lockheed hydraulic brakes on 19 inch wheels. Early models had a centre accelerator pedal and large sidelamps on the wings, the propeller shaft had Cardan (rag joint) disc couplings made from leather.

 

After 1933, the wheels became 18 inch and the accelerator pedal was moved to the right of the cluster in line with modern convention.

​

Introductory pricing at the October 1932 Olympia Motor Show:

• Chassis £127.10.0

• Coach-built saloon with sliding head £169.10.0

• Special coupé with sliding head £195.0.0